Move Together, Perform Better
A company-wide step challenge can be one of the most effective ways to get employees moving — and keep them engaged in their well-being over time.
Getting a workplace wellness initiative off the ground is rarely the hard part. Keeping employees engaged week after week is. The BetterMe Business corporate wellness step challenge app gives HR teams and People managers the tools to launch, manage, and sustain a step challenge without the manual overhead — so the focus stays on participation, not logistics.
Whether you're running a short-term campaign or building an ongoing wellness habit, the platform supports every stage: from setting up goals and onboarding employees to tracking results and celebrating progress as the challenge unfolds.
STEP TRACKING
Automated Step Tracking
No spreadsheets, no manual submissions. Steps are recorded automatically so employees can focus on moving — not reporting.
Step data is collected through the BetterMe Fitness Tracker or third-party health platforms, depending on the participant's device ecosystem — including Apple Health and Health Connect. Employees connect their preferred tracking source during onboarding, and the platform handles synchronisation from there.
Walking is a common way for adults to add more movement to their routine [1]. For working populations, structured step programs may help reduce sedentary time and can contribute to overall well-being at work [2].
The Step Challenge is built around a gradually increasing daily step goal. Rather than setting an ambitious target from day one, the challenge ramps up over time — helping participants build a sustainable walking habit at a pace that works for them [3]. For global companies, a built-in grace period for activity synchronisation ensures that step data can still be counted after the official day ends, even across different time zones.
Gradual step targets
can support a more manageable challenge progression
Multi-platform compatible
BetterMe Fitness Tracker, Apple Health, Health Connect, and more
Grace period sync
Ensures fair tracking for distributed and global teams
ENGAGEMENT
Gamification and Leaderboards
Friendly competition can be a strong motivator. The platform turns daily step counts into a shared experience employees may actually look forward to.
The Step Challenge is structured as a company-wide individual competition — every participant works toward their personal step targets while seeing how they rank against colleagues across the organisation. Multiple participants can share the same leaderboard position, so ties are handled fairly.
Top performers may be eligible for rewards provided by BetterMe Business. Each participant also has access to optional coaching support throughout the challenge. Coaching conversations are completely private and not visible to HR or other participants.
01
Individual Rankings
Every participant competes on their own step count, with standings visible across the company.
02
Leaderboard Updates
Rankings refresh when participants sync their activity, keeping the competition engaging throughout.
03
Rewards for Top Performers
BetterMe Business can provide prizes for top finishers, with reward costs variable depending on the selected plan.
04
Private Coaching Support
Optional coaching is available to all participants, with conversations fully confidential and not accessible to HR teams.
SETUP GUIDE
How to Organise a Step Challenge at Work
A practical guide for HR managers and People teams — from first launch to final results.
Setting up a corporate step challenge doesn't require a dedicated wellness team or complex software. With BetterMe Business, most organisations can go from brief to live challenge in under a day. Here's how the process typically works:
Step 1
Select Your Challenge Format
BetterMe Business offers a structured Step Challenge format with a predefined, gradually increasing daily step goal. Choose the challenge duration that fits your programme calendar.
Step 2
Set Up the Challenge in the Platform
Work with the BetterMe Business team to configure your challenge start and end dates and align on the reward structure. The platform handles step goal progression automatically.
Step 3
Onboard Employees
Participants receive an invitation to download the BetterMe app and connect their preferred step-tracking source — BetterMe Fitness Tracker, Apple Health, Health Connect, or another compatible platform.
Step 4
Keep Engagement High Mid-Challenge
The leaderboard and optional coaching support do much of the engagement work. Supplement with internal nudges at the halfway point — a progress update, a team shoutout, or a reminder of the end reward.
Step 5
Recognise and Celebrate
Once the challenge closes, the platform generates a summary of results. BetterMe Business can provide rewards for top performers. Sharing highlights with the wider organisation helps set the stage for the next challenge.
Ready to build a culture of movement?
Launch your corporate step challenge with BetterMe Business — from setup to results in days. One platform, every team member.
Setting Corporate Step Challenge Rules
Transparent, fair challenge rules are the foundation of a successful workplace competition. BetterMe Business makes them easy to communicate.
When employees understand exactly how the challenge works — how steps are counted, how ties are handled, what the rewards are, and who is eligible — they are more likely to trust the process and stay engaged throughout.
The Step Challenge uses predefined scoring and goal mechanics, which means all participants compete on a consistent, transparent basis. The platform makes ranking and progress visible to all participants as they sync their activity, and ties are handled fairly — multiple employees can share the same leaderboard position.
Predefined step goals
Gradually increasing targets visible to all participants from day one.
Transparent rankings
Leaderboard positions updated on sync, with tied placements supported.
Reward structure
Prizes for top performers, with optional recognition for engagement and participation.